COPB10/12/14: Advancing Your Career Exploration

This is a common interview question. Research the basics of a company before you go out for an interview with them. 

Why they ask this:

• Do you care enough to the deep research?
• Are you a good researcher?

Consider the following:

• Management
• Recent events (mergers, IPOs, expansions)
• Financials
• Operations

Ask yourself smart questions:

• What are the main challenges this company is facing?
• What is their mission? Their vision? Their goals?
• What is the news saying about this company?
• Have there been recent layoffs?
• Who are the biggest competitors?
• Are they #1 in anything?
• Am I connected to anyone who works/has worked here?
• Who will be interviewing me?
• What are they proud of?

Company profiles include:

• Key facts
• Business description
• History
• Key employees (biographies, experience, education)
• Products/services
• SWOT analysis
• Key competitors
• Locations

Download company profiles: 

Use these resources to find the information you need. Learn about the company. Find biographies of key executives or pictures of the people who will be interviewing you.

Taking time to prepare for your interview shows dedication and care.