This guide is designed to support the market research needs for the business plan competition assignment of this course.
More databases are available in the full Entrepreneurship Research Guide, linked in the left navigation.
Book a 30 minute virtual research consultation with Entrepreneurship Librarian Carey Toane
* Created for a corporate audience
* Publication is not the goal of applied research
* Not typically peer reviewed or published in an academic journal
* Built on reputation and trust rather than empirical method
* Organized by type of information
* Provide information to test assumptions and reduce risk
* Future predictions based on past behaviour (not a crystal ball)
* Finding a clear answer is by no means guaranteed
Find more data and statistical sources for health research in the Health Data and Statistics page in the navigation.
