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MGMB01: Marketing Management

Fall 2018

Welcome MGMB01

Your assignment requires you to write a comprehensive case and analysis. To do this, you need access to a wide variety of data, information, and analysis on the company and industry you are writing about. 

Use this Research Guide for:

Use this guide for information on how to access and download:

  • company data 
  • industry information
  • articles about your company/industry
  • support for writing case studies