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MGMB01: Marketing Management

Winter 2022

Welcome MGMB01

Your assignment requires you to write a comprehensive case and analysis. To do this, you need access to a wide variety of data, information, and analysis on the company and industry you are writing about. 

In addition to using the resources in this guide, you may wish to use the services at The BRIDGE to help you learn about research fundamentals.

This guide can be accessed at: https://guides.library.utoronto.ca/MGMB01

Use this Research Guide for:

Use this guide for information on how to access and download:

  • company data 
  • industry information
  • articles about your company/industry
  • support for writing case studies