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MGMB01: Marketing Management

Welcome MGMB01

Your assignment requires you to write a comprehensive case and analysis. To do this, you need access to a wide variety of data, information, and analysis on the company and industry you are writing about.

In addition to using the resources in this guide, you may wish to use the services at The BRIDGE to help you learn about research fundamentals.

This guide can be accessed at: https://guides.library.utoronto.ca/MGMB01