The Routledge Handbook of Ecomedia Studies by Antonio Lopez; Adrian Ivakhiv; Stephen Rust; Miriam Tola; Alenda Y. Chang; Kiu-wai ChuISBN: 9781032009445
Publication Date: 2023-09-01
Popular music's distinct circuit of "organic" folk culture, subculture, and the audience reach of the music industry is (theoretically) well placed to activate environmental awareness. Folk music encompasses traditions of organic local culture, political critique, and a broadly ecological vision and increasingly intersects with mainstream, commercial music. Here, I'll argue that hybrid subgenres - "folk rock," "indie folk," etc - are well placed to bring ecological ideas to a larger audience. After outlining some parameters for "green popular music," my case study will be the "experimental folk" of Ani DiFranco. DiFranco's mixing of folk with other genres - including rock, punk, hip hop, jazz, and electronic and environmental sound - corresponds with equally diverse "green" themes such as climate change, pollution, plastic waste, and animal cruelty. Gauging popular culture's effectiveness at nurturing environmental awareness will ultimately require large scale, longitudinal analysis of fan literature and/or social media. Rectifying an absence of audience research in ecomedia studies remains a future challenge. Nonetheless, contemporary forms of folk music do indicate that an accelerating ecological crisis - posing complex questions of lifestyle, policy, and politics - could be addressed by evolving equally complex forms of popular culture.
"The Routledge Handbook of Ecomedia Studies gathers leading work by critical scholars in this burgeoning field. Redressing the lack of environmental perspectives in the study of media, ecomedia studies asserts that media are in and about the environment, and environments are socially and materially mediated. The Routledge Handbook of Ecomedia Studies gives form to this new area of study and brings together diverse scholarly contributions to explore and give definition to the field. The Handbook highlights five critical areas of ecomedia scholarship: ecomedia theory, ecomateriality, political ecology, ecocultures, and eco-affects. Within these areas, authors navigate a range of different topics including infrastructures, supply and manufacturing chains, energy, e-waste, labor, ecofeminism, African and Indigenous ecomedia, environmental justice, environmental media governance, ecopolitical satire, and digital ecologies. The result is a holistic volume that provides an in-depth and comprehensive overview of the current state of the field, as well as future developments. This volume will be an essential resource for students, educators, and scholars of media studies, cultural studies, film, environmental communication, political ecology, science and technology studies, and the environmental humanities"