Your assignment requires you to do deep research as a consultant to an industry/community partner. Through market research, you are providing expert advice on:

• The company's mission and its stakeholder/consumer preferences
• Success factors for the industry
• Intelligence on competitors
• Risk analysis

You are to design a management control system that takes into account all the challenges outlined in the assignment description. 

Consider what is required for each of the following:

• Performing market research 
  • Situational analysis with special consideration for vision, stakeholders and their preferences
  • Understanding of the product and how to increase its reach
  • Determining best sales growth strategy and promotion strategy
•  Recommending a management control system for a startup
  • strategic control
  • action control
  • results control
  • personnel control
  • cultural control
  • task control
  • inventory control

The resources in this guide are supplementary to the those shared by your professor in class, which provide additional detail and background knowledge. Please refer to the full assignment description for project deliverables.

Guide location: https://guides.library.utoronto.ca/mgad40

Scan the QR code to access the guide.

• How to find good quality information from which you can make valid recommendations
• Locating articles to validate your claims