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MAF3002: Strategy, Business Development and Sales

Welcome MAF3002

Your assignment requires you to describe the current Nestle Strategic Concept and develop strategic and market-entry plans for a new model for Nestle. To do this, you need access to a wide variety of information on the company, industry and consumer markets you are writing about. 

In addition to using the resources in this guide, you may wish to use the services at The BRIDGE to help you learn about research fundamentals.

This guide can be accessed at:

Use this Research Guide for:

Use this guide for information on how to access and download:

  • Company information​
    • CB Insights
      • Search for ice cream or consumer packaged goods (CPG)
      • Look at results under intelligence, companies, investors and news
    • ABI/Inform
      • Ex. (ice cream) AND org(nestle)
      • Limit document types and date range
    • Business Source Premier
      • Select company profiles and search
      • Ctrl + F for keywords useful to environmental scan
    • Capital IQ
      • Search for Nestle
      • Search for Ice Cream, Flavored Ices and Frozen Desserts
  • Industry information
    • Passport GMID
      • Search for ice cream
      • Explore Statistics tab
      • Go to Analysis > Ice Cream and Frozen Desserts in Canada, explore tabs
    • IBIS World
      • Search for ice cream
      • Find Canadian reports and explore tabs
  • Market intelligence
    • eMarketer Pro
      • Under Topics, try food and beverage, in-store shoppers
      • Try keywords like ice cream and experience
    • Academic
      • Search for ice cream
  • Articles about the company/industry