Your assignment requires you to describe the current Nestle Strategic Concept and develop strategic and market-entry plans for a new model for Nestle. To do this, you need access to a wide variety of information on the company, industry and consumer markets you are writing about.
In addition to using the resources in this guide, you may wish to use the services at The BRIDGE to help you learn about research fundamentals.
This guide can be accessed at: https://guides.library.utoronto.ca/MAF3002
Use this guide for information on how to access and download:
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