Research Guides: MGAB02: Introductory Financial Accounting II: Industry Research

Introduction to Industry Research & Market Intelligence

Download research reports on many industries examining trends, key players, forecasts, etc.

Use the North American Industry Classification System (NAICS) codes to identify your industry and so that you can search across many resources with common terminology.

Crunchbase
Detailed investment information on startup companies, executives, and investors in Canada and globally. Search the Business Graph to link them all together.
Industry Canada. Canadian industry statistics.
This government source provides data and analysis of sectors of the Canadian economy, including data on number of establishments, production and costs, employment, salary and wages.

Statistics Canada (English) This link opens in a new window
EMIS (Emerging Markets Information Service) This link opens in a new window
Emerging markets information as well as global industry reports from BMI Research and GRDS among others.
Factiva This link opens in a new window
Current and archived news, business and company information worldwide.
Frost & Sullivan This link opens in a new window
In-depth market research and strategy reports in 15 major sectors with a focus on new market opportunities and disruptive technologies.
IBISWorld This link opens in a new window
In-depth Canadian, U.S., and global industry reports, with expert summary reports and specialized reports on niche industries.
Mergent Online This link opens in a new window
Global company search engine featuring company profiles, capital stock information, reports, subsidiaries, and more.
Passport GMID This link opens in a new window
Global coverage of more than 20 industries, with focus on consumer products and services, including reports, statistics and visualization tools. Includes consumer data and packaging and ingredients information. Reports updated annually.

eMarketer
eMarketer is a media and marketing data resource for digital marketing, social media, advertising, and e-commerce. It includes infographics, reports, benchmarks, articles, demographics and country information from a range of third-party data sources. Includes Canadian data and analyses.
Frost & Sullivan
Frost & Sullivan provides access to international market and technology research and analysis in 15 major sectors ranging from healthcare and ICT to telecom and transportation, with a focus on new market opportunities and disruptive technologies.

Gartner Reports & Research This link opens in a new window
Technology-focused analysis, insights, trends, best-practices and forecasts for multiple industries.

Marketresearch.com Academic
Online provider of qualitative industry trend analysis and quantitative research on market trends including data on market segmentation, size and growth in US, UK, Europe, Asia and global markets. Providing market research reports, industry analysis, company profiles, country reports, and more.

Mintel This link opens in a new window
Offers research reports covering US & Canada (Mintel Reports (US & Canada) and Mintel Global Consumer: A bi-annual survey across 36 countries that allows you to uncover the differences and similarities in attitudes, preferences and behaviors in the world's most important consumer markets.

Simply Analytics
Create thematic maps and tables using 1000s of Canadian and US demographic and psychographic variables, as well as business point data from Dun & Bradstreet. No GIS experience required! Includes US and Canadian health data.
Statista
A specialized search engine or portal for statistics. Includes data for 170 industries and 50 countries. Sources include market research reports, trade publications, scientific journals and government databases. Use the sources references to identify other sources for further research outside the database.

Pitchbook This link opens in a new window
A premier resource for comprehensive data on the global capital markets and proprietary research and insights. A PitchBook academic account is required to access this resource.. For help, see Pitchbook Video Library https://pitchbook.com/video-library

AngelList
Venture capital and startup data searchable by company, individual, location, market sector. Accessible salary data and valuation data.
CrunchBase
Detailed investment information on startup companies, executives, and investors in Canada and globally. Search the Business Graph to link them all together.
MaRS Market Intelligence
MaRS Market Intelligence provides services to student entrepreneurship programs in Ontario through the Campus Linked Accelerators and Student Startups (CLASS) Partnership.

Read sell-side research reports from investment banks on companies, industries and markets.