This guide is designed to support the market research assignment for this course.
More databases are available in the full Entrepreneurship Research Guide, linked in the left navigation.
Book a 30 minute virtual research consultation with Entrepreneurship Librarian Carey Toane.
The databases and resources featured in this guide are applied business resources. These are inherently different from typical academic resources. Specifically, they are:
* Created for a corporate audience
* Publication is not the goal of applied research
* Not typically peer reviewed or published in an academic journal
* Built on reputation and trust rather than empirical method
* Organized by type of information
* Provide information to test assumptions and reduce risk
* Future predictions based on past behaviour (not a crystal ball)
* Finding a clear answer is by no means guaranteed
