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MGT458: Big Data & Marketing Analysis

A guide to software, data and library resources for MGT458 students.

MGT458: Big Data Analysis

Photo credit: Luckey_sun, downloaded from: and licensed under Creative Commons

This guide describes and links to data sources and software learning resources  for MGT458 students.

Use this guide as a starting point for research or for getting help with Python and other software BUT if you can't find what you need, see the Getting Help tab on your left.