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MGT458H5: Big Data & Marketing Analysis

A guide to software, data and library resources for MGT458 students.

MGT458: Big Data & Marketing Analysis

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This guide describes and links to data sources and software learning resources for MGT458 students.

Use this guide as a starting point for research or for getting help with Python and other software.

If you can't find what you need, see the Getting Help tab on your left.

MGT458 Textbook

The required textbook for MGT458 is available at the UTM Library:

McKinney, W. (2017). Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython (2nd ed.). Sebastopol, CA: O'Reilly Media.