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IMI400: Innovation and Entrepreneurship

A guide for IMI400 students conducting secondary market research

IMI400: Innovation & Entrepreneurship Course Guide

This guide links to resources you can use to conduct secondary market research for your venture. 

Use these links as starting points for your research BUT if you can't find what you need, see the Getting Help tab below.

Photo credit: http://www.ttmc.co.uk/en-gb/clients/circle-research/circle-research-case-study/