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Research Guides

VPAB16 - Managing and Leading in Cultural Organizations

A libguide that will support students enrolled in Managing and Leading Cultural Organizations in finding and complete their assignments.

Generating Keywords

First, develop your research question: What are you trying to answer?

In order to develop keywords, look at the nouns within you research questions - persons, places, and things. You can also think about the 5Ws: 

  • Who
  • What
  • When
  • Where
  • Why

List keywords that relate each concept in your research (use a thesaurus, course readings, or lecture notes for ideas).

For example: "Is there a significant relationship between openness and employee performance?"

Keywords:

  • openness = open, intellectual, curious, thoughtful, creative
  • performance = evaluation, achievement

Generating Keywords

Research Question: How does Disney represent gender roles in the films it creates?

 

Concept 1:          Disney              

Concept 2 :          gender roles                        

Concept 3:       films                                    

Disney

 

feminine

masculine

Gender stereotype

female

male 

 

movie 

cinema

screen