Market research is divided into two parts:
1. Primary market research: interviews and other research involving YOUR (potential) customers, competitors, etc. done in the field.
2. Secondary market research: third-party market research on customer or user groups, relevant industries and competitors or partner companies
This page lists best bets for UTL library databases to find
secondary competitor/company, industry/sector, and
Industry profiles identify leading companies and provide market forecasts, market segmentation and industry trends.
University of Toronto Scarborough Library
1265 Military Trail, Toronto, ON M1C 1A4 Canada
About web accessibility. Tell us about a web accessibility problem.
About online privacy and data collection.
© University of Toronto. All rights reserved.