Market research is divided into two parts:
1. Primary market research: interviews and other research involving YOUR (potential) customers, competitors, etc. done in the field.
2. Secondary market research: third-party market research on customer or user groups, relevant industries and competitors or partner companies
This page lists best bets for UTL library databases to find
secondary competitor/company, industry/sector, and
Industry profiles identify leading companies and provide market forecasts, market segmentation and industry trends.
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