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Museum Studies

Fundraising, marketing, & communication

Fundraising

Museum fundraising resources (Museums Association, UK)
Successful fundraising at museums (AIM, UK)
Museums Foundation of Canada
Canada Council for the Arts: Funding
Ontario Arts Council: Grants
Toronto Arts Council: Grants
- Creative Trust toolkit on collaborative fundraising
Trillium Foundation

Marketing

Life after rebranding: Twenty insights, lessons, and best practices (free AASLH recording)
Guide to marketing and promoting heritage organizations (Manitoba Museum Association)
Marketing and public relations resources re (AAM, subscription required)
Marketing exhibitions: Will they come? (Smithsonian)
Marketing for museums (MGNSW)
Successful museum cafes (AIM, UK)
Museum Store Association

Communication

Museums and digital communication (Pew Research Center)
New information and communication technologies for museum development (UNESCO/ICOM)
Communications strategy for museums (Oxford University Museums Partnership)
Communicating cultural heritage to the young, Encouraging museums communication worldwide (ICOM)

Finding books and articles on fundraising, marketing, and communication

Here are some of recommended subject headings to find books in the U of T Libraries catalogue. Do not include the hyphens in your search.

Museum finance
Nonprofit organizations -- Finance
Fund raising
Communications in museums
Museums -- Marketing
Museums -- Marketing -- Case studies
Museums -- Public relations
Museum stores

To find articles on this topic, use similar subject words in the recommended databases