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MGAD45: Corporate Governance & Strategy

Winter 2021

Coordinator, The BRIDGE

Management Librarian

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Mariana Jardim
University of Toronto Scarborough Library

Welcome MGAD45!

Your upcoming report and presentation requires you to prepare a detailed, well-researched, evidence-based proposal to share with representatives of the organizations you're working with. 

Some key requirements of the assignment include:

  • validate the business model using research data
  • analyze the market, including customer


Key resources for your client

  • Crunchbase
  • CB Insights
  • e-Marketer
  • Statista
  • and more! explore the Industry Research tab