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Entrepreneurship

Recommended resources for research related to entrepreneurship, startups and commercialization: from science and technology literature to market research and patents.

Growth hacking

"Growth hacking" is a term for the kind of small-scale marketing strategies that generally take place in the earliest part of a startup's growth phase. Hacks are generally small, sometimes wacky, and generally use free or easily available online tools and tactics. 

The term (and practice) has been criticized as trendy or gimmicky by some, who generally advocate for more traditional marketing methods. For more marketing resources available at UTL, please refer to the Rotman BIC Key Marketing Resources guide.

 

Books available at U of T Libraries