Call Number: Faculty of Information (Inforum) H61.28 .K78 2015
ISBN: 1483365247
Publication Date: 2014
Offers practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The latest edition of this best-selling book includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.
A comprehensive text on focus group methodology for those new to this approach to qualitative research method. Particularly useful if working with different social groups - such as women, men, older people, children and ethnic groups.
Maintained by a professional focus group moderator, this site offers practice advice on "...how to plan, develop questions, moderate, analyze, and report qualitative research." Also offered is a free e-Book download.
A 18-page guide to conducting focus group research by one of the authors of one of the books listed above, 'Focus Groups: A Practical Guide for Applied Research' (5th ed.). Includes sample generic question generation and advice on analysis of results.