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APS1036: FEEL: Formative Experiential Entrepreneurial Learning

Research strategies and resources for building a market landscape

Welcome

In this workshop, we will be walking through the process of building a market landscape for a new venture using a fictional company. 

The goal is to highlight the strategies and resources that you can use in your own research for your own ventures and assignments for this course. The workshop and this guide will provide you with a roadmap to complete your own market research assignment for your venture. All the links you need for the workshop are included in this guide. 

 

Questions regarding entrepreneurship and market research can be directed to Carey Toane (carey.toane@utoronto.ca) and for everything else, please contact the Engineering and Computer Science Library.

Course textbook